For years we have sponsored the StadtLesen project, a reading promotion in response to the phenomenon and clinical picture of cognitive illiteracy – the impossibility of concentrating, the impossibility of developing imagination.
In 2019, the campaign will again be travelling through a total of 29 cities in Germany, Switzerland and Austria with our blankets to bring reading closer to young and old, because: “Reading doesn’t put a world in your head. Reading IS a world in the head!
